Where do you keep your ketchup? In the cupboard, or the fridge?
Globally, business executives are becoming more aware of the potential of network leadership. Some claim that the technology-driven community of Obama supporters established during the 2008 Obama election campaign served as inspiration.
While traditional hierarchical leadership structures have been the norm since the industrial revolution, network leadership models are now emerging in organisations as a result of technological improvements.
Humans are social creatures, and the majority of us perform better and achieve greater results when working in teams. How come, though? And what exactly is it about network leadership that makes it such a desirable addition to traditional leadership?
From my personal network-building experience, one thing sticks out above all others.
Diversity
Particularly when problem solving.
Diversity entails that we bring a range of perspectives and experiences to the table. And these frequently result in additional concepts, greater knowledge, and better solutions.
Additionally, and perhaps more importantly, research by Katherine Phillips at the Kellogg Business School has demonstrated that diversity encourages greater caution when processing information. To alleviate the tension caused by a lack of homogeneity within the group, members will think about it more and work harder to share all facts.
When we disagree with someone who belongs to a different social group, it seems like we are forced to work harder.
So back to the question…Where do you keep your ketchup?
The likelihood is that you keep your ketchup in a cabinet if you reside in the US or the UK.
If you reside anywhere else in the world, you most likely keep it in the refrigerator.
Diversity in network leadership is effective because even a slight difference in viewpoint can have profound effects.
What occurs, for instance, if you run out of ketchup?
If you keep your ketchup in a cabinet, you might be more inclined to use vinegar instead. If you store your ketchup in the refrigerator, you might use mayonnaise instead.
A network made up of the same individuals will constantly approach a problem in the same way, as Scott Page has noted. You have a better chance of finding a more practical solution if you are diverse.
The key to your success is diversity.
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