Want to increase sales by twofold? You do, of course. You’re probably already thinking about doubling your budget for SEO, Google, and Facebook ads in order to accomplish this. However, you may increase your sales without spending any more money on web marketing.
How? You need to approach your sales from the other side and make better use of the resource you already have, which is your website. Your other marketing methods will all be twice as effective if you double the conversion rate of your website.
Conversion Rates 101
What then is “conversion” in relation to your website? It is essentially a lead. Conversions include every phone inquiry, contact form submission, fresh email, and appointment reservation.
Before you can figure out your conversion rate, you need to know how many people visit your site. After that, multiply this figure by the total number of conversions. Your conversion rate is that, and it is continually improving.
Why do clients convert?
Visitors to your website who are impressed by what you have to offer will trust you, and when they do, they’ll convert. They need to see that you are a dependable and trustworthy source. To inspire confidence and promote your brand, your language, social media, and website content must all work together.
What conversion rate should you aim for?
Every industry has a preferred conversion rate. The conversion rates of a laundromat and an advertising agency will be extremely different! a sound generalization? Aim for 5% to 15%, with professional services at the low end and trades and practical services at the high end.
Imagine if you could increase your conversion rate from the current 7% to 14%. How would that affect your company? Your digital marketing services would then serve two purposes, increasing your ROI. That is incredibly significant.
Three things you can do right now to increase your conversion rates
- Include your smiling face – happy faces have a significant impact on conversion. Include pictures of your team and yourself if possible; however, stock images can also be used.
- Eradicate confusion – You’ll lose visitors if your website is difficult to understand or complicated. They’ll turn around and go after one of your rivals. Reduce the number of calls to action you use to one or two, and make sure each one makes it clear what you want the reader to do.
- Boost their confidence –People are more inclined to convert when they are at ease. Showing your face and clearing up any doubt will help visitors feel more confident, as will positive customer feedback and well-written website material.
You’ll save time, increase your ROI, and start bringing in new customers sooner than you think if you increase your conversion rate.
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