Using Intent Data to Increase Sales

I just published an essay on intent data that covers all the essentials of exploiting the data gathered from a prospect’s web searches. “Intent data… tracks important search phrases in order to gather and compile data from a variety of digital...

Intent Data for B2B Sales: What Is It?

If you knew precisely when a prospect was looking for your product or service, consider how much easier your work would be. That is the promise of intent data, which tracks important search phrases in order to gather data from a variety of online sources. You may...