It sounds too good to be true, but what if you could more than quadruple the value of your pipeline? I just finished reading a case study by MOI that shows it is feasible. They discussed how Genesys, a B2B company, significantly increased profitability with a new strategy.
What did they do, then? The result of combining their account-based marketing (ABM) strategy with a new framework for marketing alignment and real-time signals (OBM) is opportunity-based marketing.
I am aware that this is an excellent technique that can significantly improve your company. How may OBM be used in your marketing strategy?
Opportunity-based marketing (OBM) 101
OBM combines new and emerging technology with account-based marketing’s more advantageous features. The objective is to constantly deliver the right message at the proper time and place.
With the help of insights and real-time digital data, OBM looks for and finds prospects who are ready to buy. OBM uses firmographic, demographic, and psychographic data along with behavioural profiling to create precise prospect profiles. The resulting profiling may be one-to-one personal.
A successful OBM should be completely scalable and convert often. If you aren’t making progress, you should talk to a consultant to find out how you can change your approach. Most of the time, you’ll discover that you’re nearly there and only need a few little adjustments.
What are the Benefits of OBM?
Some of OBM’s main advantages include:
Reduce waste and convert more frequently – Eliminate waste by focusing exclusively on the accounts that have the best chance of converting.
It’s a real-time strategy since OBM is adaptable and operates in real-time, meeting the unique needs of each customer. It generates fresh possibilities and closes more frequently by adjusting in real time.
It synchronises your sales and marketing teams, ensuring that the proper message is delivered at the appropriate moment.
Is OBM Right for you?
No matter what strategy is used, a marketing plan needs a lot of research, careful planning, and smart execution. If you end up with bad data and your sales and marketing teams don’t work well together, this will show in your low sales.
Consider it this way: Every penny counts when it comes to your marketing budget. Even though OBM may not be the best option for every company, it can significantly impact your financial situation and even boost employee morale. Everyone wants to achieve it because they enjoy the benefits that come with it.
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