It’s time to innovate and step outside your comfort zone more than ever. You can’t develop, transform, or advance your company without taking risks. In this way, it’s important to use new “martech,” which is a combination of marketing and technology, but it shouldn’t replace the old ways of doing things.
Traditional marketing is still an essential tool for B2B firms of any size, even as you devote your COVID-19 downtime to deploying new martech. When you synthesise and mix the advantages of traditional marketing with cutting-edge new approaches, things become quite effective.
Traditional marketing will always play a part in your approach. How can you use and mix cold calling, direct mail, and in-person networking with internet techniques to distinguish your brand from the competition?
Here are three strategies for successfully fusing traditional and digital marketing for increased success.
Understand the value of print media and deep media nurturing
Do you know what deep media nurturing is? By providing you with leads at each level of the sales funnel, this idea increases sales. Whatever stage of the funnel you are in, you need to establish a genuine relationship with your customers. Deep media nurturing makes use of all resources, even those that aren’t “trendy.” This means combining social media platforms, email lists, and highly targeted print ads if that’s how a certain client will respond.
Remember that unlike when you buy Google or Facebook advertisements when you place an advertisement in a print medium, you get to choose the exact placement. You can target a very narrow audience by getting very detailed.
Cold calling is still an effective strategy
Is this the set of Mad Men? There is undoubtedly something a touch “vintage” about cold calling. The effectiveness of cold calling is still demonstrated by data from a range of businesses. That being said, your greatest option today is not to make cold calls like you used to. Instead, to contact qualified leads who are much more likely to convert, include intent data and digital research into your cold calling campaign. The outcome? You waste your valuable time calling potential customers who are likely to buy from you anyway.
Use geo-targeting to pinpoint the most effective content platforms
You might have thrown bus shelter ads, public transportation ads, and billboards into the “old-fashioned” basket, just like cold calling. However, B2B marketing is once again popularising billboards and restroom advertisements. Use geotargeting to determine where these content platforms will be most successful in order to get the most out of them.
Although you might be tempted to forgo more established skills in favour of the newest technology, doing so would be “throwing the baby out with the bathwater.” Don’t undervalue the efficacy of some of the most conventionally effective techniques, since they are successful for a reason.
Recent Comments